for
Your Dedicated Fractional CMO – Bringing 10+ Years of Strategic Expertise to the Wellness Industry
You opened your med spa or health and wellness practice with a purpose: to transform lives, to help people feel more confident, solve beauty or wellness concerns, and live more vibrant lives. But somewhere between client appointments, staff management, and keeping your business’s operations running, marketing became just another overwhelming task on your endless to-do list.
You're not alone and these are the exact struggles I help my clients solve every day.
What if medical spa marketing can strengthen the transformation you're already creating not add more chaos to your plate?
You're spending money on marketing Google and social media, maybe even an agency, but you're not sure if it's actually working.
Your schedule has gaps you'd love to fill. And every night, the same questions keep you up thinking:
Maybe you’ve been burned by agencies that delivered generic strategies and vague reporting. Or you’ve been passed around to junior staff who don’t really understand your business. Maybe you’re drowning in doing everything yourself, from treatments, marketing, operations and desperately need to delegate. Or maybe you’re just tired of being told your Instagram needs to be “prettier” when what you really need is your phone ringing with qualified, consistent bookings.
This missing link is someone who understands all the digital marketing channels and knows how to create a customized strategy that fits your specific business.
You didn’t become a wellness business owner to become a marketing expert. You became one to help people…and that’s exactly what you should be focusing on. Do you dream about finding a partner who’s transparent about what’s working, what’s not, and exactly what you’re getting for your money each month?
That’s where I come in.
A Marketing Strategist and Fractional Chief Marketing Officer (CMO) for Med Spas and Wellness Practices.
I’m a Fractional Chief Marketing Officer (CMO) and female entrepreneur who knows what it takes to build and grow a successful business I’ve been running and managing my own digital marketing agency, Win Consulting, for over a decade. That entrepreneurial perspective shapes how I partner with med spa and wellness business owners because I understand the challenges you face because I’ve lived them.
After ten years of working with a variety of businesses across industries, I realized my real passion lies in the transformative power of the wellness industry, which is why I created Willow & Bloom. I partner with med spas and wellness businesses to create marketing strategies that actually drive results and help them grow with intention. I provide the high-level CMO expertise and strategic leadership of a seasoned marketing executive at a fraction of the investment of a full-time hire. I become an extension of your team – your dedicated digital marketing expert, working alongside you as a true strategic partner.
Every med spa and wellness business is unique and your marketing strategy should be too. I provide CMO-level strategy and hands-on execution across Google Ads, SEO, content marketing, email campaigns, social media, and web design. With over a decade of digital marketing expertise, I help you attract the right clients, build lasting relationships, and grow your practice with clarity and intention.
Core offerings include:
SEO Strategy & Local Content Marketing
Blog Writing
& Optimization
Social Media
Marketing
Google and
Ads Management
Email Marketing
Campaigns
Health & Wellness Website Design & Development
Marketing
Consulting
Every med spa and wellness business is unique and your marketing strategy should be too. I provide CMO-level strategy and hands-on execution across Google Ads, SEO, content marketing, email campaigns, social media, and web design. With over a decade of digital marketing expertise, I help you attract the right clients, build lasting relationships, and grow your practice with clarity and intention.
Perfect for new or evolving wellness businesses, this foundational package helps you plant the right brand and marketing roots. We’ll clarify your message, refine your visual identity, and establish a digital presence that feels aligned, professional, and intentional.
This package is designed for wellness brands ready to grow but lacking consistent visibility. Together, we will create sustainable marketing systems like email marketing, SEO, and social media strategy to deepen your client relationships and increase steady bookings.
Expand your reach beyond paid ads with a multi-channel strategy that includes enhanced content marketing, strategic email nurture, & SEO that positions you as the local expert. Ideal for practices ready to build lasting client relationships & reduce reliance on any single marketing channel.
This comprehensive package is built for established med spas and wellness brands ready to scale. It builds on a strong foundation with ongoing marketing leadership, campaign development, and strategic support to expand your impact and help you grow with clarity and confidence. Dominate your local market with comprehensive marketing support including social media management, advanced paid campaigns, and ongoing strategic marketing consulting and guidance.
All packages are structured as 6-month retainer partnerships and include direct access to me as your Fractional CMO, transparent monthly reporting, and marketing strategies designed to grow with your business.
Explore Medical Spa and Wellness Marketing Packages & Pricing.
Discover which partnership level is right for your practice.
Here's how I approach wellness marketing:
Your ideal clients want to understand their options before they book. I create content, (think blogs, emails and social posts) that answers their questions, builds trust, and positions you as the go-to expert in your area.
Yes, we want your phone to ring and your calendar to stay full. But we also want your clients to feel connected to your brand, understand your values and mission, and be ready to refer their friends. That's how sustainable growth happens.
You shouldn't have to choose between seeing clients and managing your marketing. I take it off your plate so you can focus on what you do best while I handle the strategy, execution, and results.
Your brand should feel cohesive, confident, and intentional so your ideal clients instantly understand who you are and why they should choose you over your competitors.
We’ll connect for a 1:1 discovery call to discuss your goals, challenges, and where you need the most support. I’ll share how I work, what makes my approach different, and most importantly, we will see if we’re both the right fit.
You’ll receive a proposal with one of my three strategic marketing packages. You’ll have the opportunity to select the scope, services, and investment level that’s the best fit for your business.
We sign a 6-month retainer agreement, and your strategic marketing partnership officially begins. You’ll gain a Fractional Marketing Director who’s fully invested in helping your wellness business grow with clarity and intention.
Most agencies pass you off to junior account managers who execute tasks without understanding your bottom line. As your Fractional CMO, you get the high-level strategy and leadership of a seasoned marketing executive (paid a $150k+ full-time salary), at a fraction of the cost.
No more decision paralysis about whether you should focus on Google Ads or Instagram, whether you need a rebrand, or if you should DIY or delegate. I cut through the noise and help you prioritize what YOUR unique wellness business needs right now to grow and flourish.
Your marketing should reflect your wellness values and not feel like pushy sales tactics. I create content and campaigns that educate, build trust, and position you as the health and wellness business your ideal clients are actively searching for.
I create integrated marketing campaigns rooted in strategy, branding that attracts the right clients, email campaigns that nurture relationships and drive repeat bookings, and social media that builds community, not just followers. Everything is designed to work together and grow with you, month after month.
Client testimonials and success stories
Medical spa marketing involves using strategic digital tools like SEO, Google Ads, email marketing, and social media—to increase visibility and attract the right clients to your med spa or health and wellness business. My done-for-you marketing approach helps you get seen, booked, and remembered.
Unlike generic marketing agencies, I design marketing that centers on trust, transformation, and real human connection…because that’s what drives growth in the health and wellness industry. I combine data-driven strategies with content that connects emotionally and aligns with your brand voice and audience.
As your strategic strategic fractional CMO, I join your team as a part-time, high-level marketing partner.
I provide strategic leadership, manage execution across digital channels, and ensure your marketing is aligned, effective, and designed to grow your wellness brand.
Results can vary by business and marketing channel. Paid ads (like Google Ads) can generate leads quickly, while SEO and content marketing builds momentum over time. Most clients see measurable results within 4–6 months.
Depending on your unique business and goals, each package may include SEO strategy, Google Ads management, blog writing, email campaigns, social media content, and strategic consulting, everything you need to grow sustainably.
No. I also work with wellness clinics, holistic health practices, aesthetic providers, and other service-based wellness businesses looking to grow with intentional marketing.
I work best with established U.S. based service providers, typically med spas and wellness brands generating $500K–$2M in annual revenue who are ready to invest in strategy and sustainable growth.
At Willow & Bloom, you work directly with me. No junior account managers or cookie-cutter strategies pulled from a template. I bring over 10 years of hands-on marketing expertise to your business, combining the strategic thinking of a strategic fractional CMO with the personalized attention and flexibility you’d never get from a large corporate marketing agency.
